Purpose
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Marketing
111 is a
1-day workshop for established and aspiring
businesspeople who want to invest in a hands-on
approach to making their businesses more successful
immediately.
If
you feel your business isn't working, perhaps
it's because you don't
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a plan, specifically a Marketing Plan. Maybe you've
never even thought about one. But even if you
don't remember creating one, you do have a Marketing
Plan, by default, and that might be what's wrong.
To succeed in business, you must have a written
Marketing Plan - and it can't be one created by
default. |
Call
415.794.4361 for information
about upcoming workshops.
Who
Should Attend
Entrepreneurs
and professionals who are in business and don't remember
creating a Marketing Plan, or want to improve the
one they have. Also anyone who's planning to go into
business and needs a Marketing Plan as part
of their Success Plan.
What's
Included
Full-day
workshop.
Comprehensive
workbook.
Admission
to future workshops.
Material
covered:
- Planning
the Marketing Plan
- Terminology
- Rationale
+ Content
- Monopolize
Your Market
- Story
- Statements
~ Vision, Mission, Business, Introductory
- Products
+ Services
- Features
+ Benefits
- Problems
+ Solutions
- Image
- Message
- Why
People Buy
- Emotional
Aspects
- Pricing
Considerations
- Target
Market ~ Primary, Secondary
- Specific
Strategies
- Call
To Action
- One-Page
Summary
Intended
Results
"Why
can't we just hire someone to write the Marketing
Plan?"
You can. If you do, however, you miss the chance to
take
the passion you brought to your business and apply
it to the creation of your Marketing Plan. It's your
business, and no
one else understands it the way you do.
Experts
agree a Marketing Plan is one of the key components
for success in business. If you feel this vital business
component is missing, enroll in Marketing 111 "How
to Create Your Ideal Marketing Plan."
At
the very least,you will leave Marketing 111 ready
to create the first draft of your Marketing Plan.
If you already have a Marketing Plan that's gathering
dust, this workshop will help you put it to work for
your business.
Comments
about the workshop
"Rich,
fast, fun...."
"Thought-provoking...."
Comments
about the leader
"Knowledgeable,
humorous...."
"Energetic, enthusiastic...."
Structure
This
workshop isn't a lecture, an overview, a PowerPoint
presentation, or a chance to get out of work or weekend
chores.
It's
a one-day, dress comfortably, bring your lunch and
your favorite beverage, roll up your sleeves, open
the workbook, exercise your brain and your vocal cords
meeting of people who understand the importance of
a Marketing Plan.
Location
The
Training Space
45 Mitchell Drive - Suite 7A
San Rafael CA 94903
Smith Ranch Road exit from Highway 101/East, between
Paul Avenue & Redwood Highway.
Plenty of free parking.
Registration
Information
Marketing
111 "How to Create Your Ideal Marketing Plan"
is only
$195 for this full-day workshop. Limited
number of participants.
Includes
comprehensive workbook ~ and admission to future Marketing
111 workshops [space available].
There is a discount for attending
with a spouse or other business partner.
Call 415.794.4361 to make
reservations.
Mail
checks to:
Context
Consulting Inc.
Box 531
Larkspur CA 94977
More
information: Call 415.794.4361
or email Information@incontext.us.
Leader
Lorne
Evje [EV-yuh] is Principal of
Context Communication,
a marketing education, strategy, and communication
firm focusing on business development for experienced
and
aspiring entrepreneurs and professionals. Click
here for
more information about Lorne.
Where
Do You Go From Here…?
You
now have a better idea about the Marketing 111 Workshop
"How to Create Your Ideal Marketing Plan."
Click
here to read our Case Studies.
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