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Lorne
Evje [EV-yuh] is
principal of Context Communication, a
marketing education, strategy, and communication
firm focusing on business development for
entrepreneurs and
professionals. |
His
passion is educating clients and others about the
benefits of marketing and making them more successful
through better marketing. He believes in the
importance
of involving clients in the process of
developing marketing strategy. His key to success is
working with outstanding business professionals, both
colleagues and clients.
Lorne leads
workshops, including Marketing 111 - How to Create
Your Ideal Marketing Plan, for established and
aspiring businesspeople committed to a fully
participatory approach to making their businesses more
successful.
Lorne
conducts the Marketing Special Interest Group
[MSIG], a weekly meeting where entrepreneurs and
professionals learn about marketing in general, as well
as specific information and ideas for being more
successful in business.
Addressing
business groups and professional associations, Lorne
discusses [a] Are You Preparing for
the Economic
Recovery - or Looking the Other Way…?
[b] How to
Create Your Ideal Marketing Plan, and
[c] Marketing
101 - Basic Principles of Marketing for Entrepreneurs
and Professionals.
Lorne
has provided strategic marketing and technical
communication services to clients in these sectors:
Banking, education, entertainment, finance, food,
hardware, healthcare, non-profit, software,
telecommunications, and training. Working with clients
and vendors, Lorne has managed projects and created
strategic material for target audiences. He has produced
website content, email messages, newsletters, brochures,
procedures, proposals, training material, and user
manuals.
Lorne
worked in computer systems analysis for large
companies and progressed into technical
communication
as an independent consultant. Given
the opportunity to contribute to the marketing efforts
of his clients, Lorne
moved to where he is now, a
marketing education, strategy, and communications
consultant based in San Rafael, California.
Augmenting
years of experience, Lorne stays current in
the
latest marketing techniques through a substantial
commitment of time and resources to seminars with
recognized marketing experts.
Lorne's
undergraduate work was in economics and English, his
graduate studies in telecommunications management. He
builds websites, using the most popular WYSIWYG product,
and has proficiency with basic HTML and JavaScript
commands. He serves on the board of directors of an
information technology industry forum.
When not
working, Lorne, a native San Franciscan, is playing
soccer or watching his favorite team for
inspiration.
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