Lorne Evje [EV-yuh] is principal of Context Communication, a marketing education, strategy, and communication firm focusing on business development for entrepreneurs and professionals.

His passion is educating clients and others about the benefits of marketing and making them more successful through better marketing. He believes in the importance
of involving clients in the process of developing marketing strategy. His key to success is working with outstanding business professionals, both colleagues and clients.

Lorne leads workshops, including Marketing 111 - How to Create Your Ideal Marketing Plan, for established and aspiring businesspeople committed to a fully participatory approach to making their businesses more successful.

Lorne conducts the Marketing Special Interest Group [MSIG], a weekly meeting where entrepreneurs and professionals learn about marketing in general, as well as specific information and ideas for being more successful in business.

Addressing business groups and professional associations, Lorne discusses [a] Are You Preparing for
the Economic Recovery - or Looking the Other Way…?
[b] How to Create Your Ideal Marketing Plan, and
[c] Marketing 101 - Basic Principles of Marketing for Entrepreneurs and Professionals.

Lorne has provided strategic marketing and technical communication services to clients in these sectors: Banking, education, entertainment, finance, food, hardware, healthcare, non-profit, software, telecommunications, and training. Working with clients and vendors, Lorne has managed projects and created strategic material for target audiences. He has produced website content, email messages, newsletters, brochures, procedures, proposals, training material, and user manuals.

Lorne worked in computer systems analysis for large
companies and progressed into technical communication
as an independent consultant. Given the opportunity to contribute to the marketing efforts of his clients, Lorne
moved to where he is now, a marketing education, strategy, and communications consultant based in San Rafael, California.

Augmenting years of experience, Lorne stays current in
the latest marketing techniques through a substantial commitment of time and resources to seminars with recognized marketing experts.

Lorne's undergraduate work was in economics and English, his graduate studies in telecommunications management. He builds websites, using the most popular WYSIWYG product, and has proficiency with basic HTML and JavaScript commands. He serves on the board of directors of an information technology industry forum.

When not working, Lorne, a native San Franciscan, is playing soccer or watching his favorite team for inspiration.

Where Do You Go From Here…?