How About A Cold Moxie?
Never heard of Moxie Cola? Most people haven't. Here's why.
During the Great Depression, Coca-Cola launched a new campaign
and continued to promote its product. Sales doubled; Coke became
the #1 cola in the world.
At the same time, Moxie Cola, which at one time had outsold Coke,
cut back promotion. Sales plunged. Today, Moxie is a boutique cola
only available in eastern New England.
Moral of the Story: In tough times, you must continue to promote
your business. Otherwise, when tough times are over, you might not
be in business.
For assistance differentiating yourself and promoting your business in
any economic climate via outstanding written communication, contact
Lorne Evje [EV-yuh] 415.794.4361 or Lorne.Evje@incontext.us