Marketing is everything you do to gain and retain customers, clients,
patients, students - anyone who gives you money for your products and services.

Marketing is chemistry. People do business with people they know,
like, and trust.

Most of all...

Marketing is differentiation. Because there are many choices for your
prospects, it is critical that they choose you.


At a time when there's no end of competition for what you do or what
you sell, the question is, “Why should I do business with you?” The
answer is found in one word – differentiation.

All written material about you must tell prospects what's different about
you, why that's important to them, and why you should be, as they say,
“top of mind”
when what you do or sell is what people need.


Working together, we can make that happen. Working together, we can
produce outstanding content for your written communication on time,
on budget
. Contact

Lorne Evje [EV-yuh] 415.794.4361 or















Context Communication ~ Box 71141 ~ Richmond CA 94807