Marketing
Marketing is everything you do to gain and retain customers, clients,
patients, students - anyone who gives you money for your products and services.
Marketing is chemistry. People do business with people they know,
like,
and trust.
Most of all...
Marketing is differentiation. Because there are many choices for your
prospects, it is critical that they
choose you.
At a time when there's no end of competition for what you do
or
what
you
sell,
the question is, “Why should I do business with you?”
The
answer
is found in one word – differentiation.
All written material about you must
tell
prospects
what's
different about
you, why
that's important
to them, and
why
you should be, as
they say,
“top of mind” when
what you do or sell
is what people need.
Working together, we can make that happen. Working together, we can
produce outstanding content for your written
communication on time,
on budget. Contact
Lorne Evje [EV-yuh] 415.794.4361 or Lorne.Evje@incontext.us