Case Study: Tech Manual


A major hardware/software vendor was introducing a new,
complex telecommunications product, but still questioned the
economic justification of sending staff to customer sites
train personnel on installation and use of the product.


Working with vendor software engineers, we wrote an installation
and training manual so easy
to read and comprehend that
customers were able to install the product
themselves, unassisted
by vendor systems engineers.


The vendor saved the cost of sending systems engineers to
customer sites for what became routine installation and training.

Bonus: An customer executive who read the manual said, "This is
the first manual from [vendor] that I'm able to understand!"


To learn how lessons learned here can help your business, contact:
Lorne Evje [EV-yuh] 415.794.4361 or
















Context Communication ~ Box 71141 ~ Richmond CA 94807