Differentiation
There are three reasons for this picture.
[1] It's the punch line to “You were such a cute kid; what happened?”
[2] It's a statement that communication in its many forms has
been
my
passion my entire life.
[3] It's different.
Showing me in the days of my youth,
in gray scale,
it emphasizes
the
most important concept
in content copywriting –
differentiation.
At a time when there's no end of competition for what you do
or
what
you
sell,
when the question is, “Why should I do business with you?”
the
answer
is found in one word – differentiation.
All written material about you must
tell
prospects
what's
different about
you, why
that's important
to your prospects, and
why
you should be, as
they say,
“top of mind” when
what you do or sell
is what people need.
Working together, we can make that happen. Let's collaborate to produce
outstanding content on time,
on budget.
Lorne Evje [EV-yuh] 415.794.4361 or Lorne.Evje@incontext.us